Global Privacy Policy

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Last Updated: 08/2025

The Wild Crust (“The Wild Crust,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, including www.thewildcrust.com and our individual store pages (collectively, the “Site”).

By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy.


1. Information We Collect

We collect information in the following categories:

a. Information You Provide Directly

You may provide personal information when you:

  • Submit a contact form

  • Email us directly

  • Request information about large business orders or gift cards

  • Communicate with us for customer support

This information may include:

  • Name

  • Email address

  • Phone number

  • Business or organizational details (for business orders)

  • Message content and any attachments

b. Information Collected Automatically

When you visit our Site, we automatically collect certain technical data, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages you viewed

  • Time and date of your visit

  • Referring website

This information is collected through cookies, log files, and analytics tools such as Google Analytics.

c. Payment Information (In-Store Only)

Payments processed inside our stores are handled through ORO POS with Stripe as our payment processor.

  • We do not collect or store full payment card numbers on our website.

  • The website does not accept payments of any kind.

d. Location Information

We may collect generalized location information via your IP address to help identify what store or region your inquiry relates to.

We do not collect precise GPS location data.


2. How We Use Your Information

We use collected information for purposes such as:

  • Responding to your messages or inquiries

  • Processing large business order requests

  • Issuing or troubleshooting gift card questions

  • Providing customer support

  • Improving website performance and user experience

  • Ensuring security and preventing fraud

  • Complying with legal obligations

We do not sell personal information, and we do not share data for third-party marketing.


3. How We Share Information

We may share information only in the following limited situations:

a. Service Providers

We work with trusted vendors that support our operations, such as:

  • Website hosting providers

  • Email platforms

  • Google Analytics

  • Stripe (in-store payment processing only)

These providers may access information solely to perform services on our behalf.

b. Legal Requirements

We may disclose information if required by law, subpoena, governmental request, or to protect the rights and safety of our customers, employees, or business.

c. Corporate Operations

All The Wild Crust locations are owned and operated by our corporate parent. Information shared between corporate departments is used only for business operations and support.

We do not share personal data with franchisees, because we currently have none.


4. Cookies and Tracking Technologies

Our Site uses cookies and similar tools for:

  • Website performance

  • Traffic measurement

  • Analytics

  • Security

You may disable cookies through your browser settings, but some features may not function properly.

We currently do not respond to “Do Not Track” signals because no industry standard exists.


5. Your Privacy Rights

Depending on your state of residence, you may have rights such as:

  • Requesting access to your personal information

  • Requesting deletion of your information

  • Correcting inaccurate data

We will verify your identity before fulfilling any request.

To submit a privacy request, email:

📬 privacy@thewildcrust.com

We do not discriminate against individuals who exercise their privacy rights.


6. Children’s Privacy

Our Site is intended for adults. We do not knowingly collect personal information from children under 16.

If you believe a child has provided information, please contact us immediately so we may delete it.


7. Data Retention

We keep personal information only as long as needed to:

  • Respond to inquiries

  • Maintain business records

  • Comply with legal obligations

  • Protect our business interests

When no longer required, information is securely deleted.


8. Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no website or internet transmission is 100% secure.


9. Third-Party Links

Our Site may link to third-party websites (e.g., Moonlight Direct for careers).
We are not responsible for the privacy practices of external websites.

We encourage you to review their privacy policies.


10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will reflect the latest version. Changes take effect immediately upon posting.


11. Contact Us

If you have questions about this Privacy Policy or wish to exercise privacy rights, you may contact us:

📬 privacy@thewildcrust.com
📍 4900 E Palmer Wasilla Highway Suite 116, Pod 2 Wasilla, AK 99654